How do you decide pricing for your product?

I think pricing becomes much clearer once you know what behavior you’re actually creating for users.

A lot of founders price based on competitors before understanding:

• what users come back for

• what becomes part of their workflow

• what pain is expensive enough to solve repeatedly

One thing I’ve noticed building Gleyo is that retention changes pricing power a lot.

If users complete onboarding once and disappear, pricing discussions become hard because the value feels temporary.

But once users repeatedly return and integrate the product into their routine, pricing becomes less about “cheap vs expensive” and more about “is this worth keeping?”

Competitor pricing helps for positioning, but long-term retention usually tells you whether the pricing actually makes sense.