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Did Appwrite do the ideal Product Hunt launch?

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Appwrite last launched on Product Hunt . It was their fourth launch here, and they really nailed it:

  • #1 Product of the Day

  • #1 Developer Tool of the Week

  • #1 Developer Tool of the Month

What Appwrite did right

  1. Polished the tagline and visual assets. The most important part of this launch? The 60-character tagline is the first thing you read on the front page. "The open-source Vercel alternative" checks all the boxes: The community loves OSS products, and is in the . The value is upfront.

  2. Found a Hunter. was the hunter of this launch — an established user, among the (runner-up). It helped increase reach and made a difference.

  3. Built momentum early. The launch was planned for May 19, and the team first posted on 𝕏 .

  4. Engaged with the community. The team upvoted and replied to every comment. An insider told me: "The team was quick with responding and engaging. We cleared a part of the calendar to be able to engage."

  5. Kept momentum going. Last but not least, the team ran an ad campaign to stay top of mind until the end of the month.

How to apply this to your launch

  • Keep the tagline simple and relatable

  • Find a Hunter —

  • Start building momentum early

  • Launch, and keep launching — it pays off in the long term

Over to you! What are your key learnings from your previous launches? What worked, what didn't work?

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These are great points! I would say finding a hunter isn't 100% necessary, a lot of makers who launch themselves have also been successful but building momentum early definitely helps.

 spot on! this stat from the speaks for itself:

  • 79% of featured posts were by makers who self-hunted

  • 60% of #1 Product of the Day winners were self-hunted

re: early momentum. any insights or best practices on what works really great?

No cap, this is low-key clutch!

hope it helps!

 Yes, very helpful!

Thanks for sharing !

appreciate your kind words, Laura! keep up the great work

absolutely love the write-up, Flo

so many actionable insights. thanks for sharing.

 thank you, Animesh! anything struck you?

 yes, first thing is nail the product and its presentation, second engage with the community.

These two I feel are the most crucial part of a successful product launch.

This is really helpful for our planned launch. Really helpful! Thanks!

amazing! did anything strike you? enjoy your launch!