A look at Aikido's first launch on Product Hunt
#1 Product of the Day and #1 Developer Tool of the Month: @Aikido Security first launched on Product Hunt last month, and they crushed it.
Tagline, visual assets, community engagement... Here's a breakdown of what they did right and how to apply it to your launch.
Full disclosure: If this was Aikido's first launch on Product Hunt, the team does have previous launch experiences. In fact, they launched @Opengrep last February and ranked #5 Product of the Day.
What Aikido did right
Nailed the tagline. The most important part of a launch? These 60 characters are the first thing you read on the front page. "Secure everything you build, host, and run." Simple, relatable, straight-to-the-point.
Polished the visual assets. Underrated: The image gallery. It tells your story, visually. It starts with an intro, i.e. the OG image. IMHO It should finish with an end, i.e. your call-to-action. Nailed it.
Engaged with the community. They added a first, short comment to get the discussion started. They also upvoted and replied to every comment.
How to apply this to your launch
Keep the tagline simple and relatable
Show the product in your image gallery
Engage with the community thoughtfully
Over to you! What are your key learnings from your previous launches? What worked, what didn't work from your perspective?
Replies
Context Sync - Universal AI Memory
My learnings from my first launch: Kill the jargon, nail the visuals 🎯
Cal ID
I just launched once, ages ago, landed at #3, and learned that the real hype comes from people rooting for you, not just clever taglines.
I'm set to launch on next Monday, let's see how that turns out!
Alconost Localization
I used to practice Aikido so in this case, I was intrigued by the name of your product 😁
From my experience, creative videos work well (even if it's a niche product and the viewers are not potential clients).