iPhone Smart Battery Case - Official Apple iPhone charger case

Huge Apple fanboy but seriously how did they design something this bad?

Think the designer was inspired by the tight jeans she/he is wearing while having his phone inside the pocket.

Apple knows people are desperately in need of more juice. They make cases like these and make more $$$ than including a larger battery in iPhone.

iPhones have always been battery life challenged, and when iPhone finally starts killing it on battery life Apple rolls this? Curious. Apple didn't design these cases for the Product Hunt demographic. Apple's case stands out b/c it's shown rolling onto a nekkid iphone, as if it's designed for quick grab, temporary type use -- not everyday. So this thing is not for the design conscious, not for the tech savvy, and not for the everyday road warrier. I give. Who is going to use this? [Maybe it's a hoax? That would be an easier puzzle to solve from the outside looking in.]

Now that's what I call an "Apple shaped" body.

AKA iHunchback.