Arguably the most interesting use case is in esports, augmenting the personality and experience for those broadcasting on Twitch, Douyu, and other livestreaming platforms. As Dave points out:
"Wicked smaaaht. Are Sponsored Lenses a part of the distribution too? Imagine a Twitch player with a huge following using a Sponsored Lense on an hour long feed."
If Snap can help streamers make money, Snap Camera could attract a new audience and use case to combat its falling stock price. 😁
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