Snap quietly launched a desktop app 🖥

Late last week Snap launched their first desktop app, bringing thousands of its AR lens and face filters to YouTube, Twitch, Skype, Google Hangouts, and other video chat apps. This is Snap's third big platform play, following the release of SnapKit (it's “Facebook Connect”) and Lens Studio (a tool to create AR experiences) earlier this year.

Arguably the most interesting use case is in esports, augmenting the personality and experience for those broadcasting on Twitch, Douyu, and other livestreaming platforms. As Dave points out:

"Wicked smaaaht. Are Sponsored Lenses a part of the distribution too? Imagine a Twitch player with a huge following using a Sponsored Lense on an hour long feed."

If Snap can help streamers make money, Snap Camera could attract a new audience and use case to combat its falling stock price. 😁

Snap Camera

Grow your app with Setapp: revenue, users, & AI

You shipped the app. Now comes the part nobody warns you about.

Billing across dozens of countries. Licensing agreements. Tax compliance. Customer support for users you haven't met yet. And if your app does anything with AI, add provider management and infrastructure costs to the pile. None of that is why you started building — but all of it is now your problem.

Setapp is trying to take it off your plate.

You probably know Setapp as the subscription marketplace — one monthly price, hundreds of Mac apps. On May 21st, they turned toward developers. The pitch is simple: list your app, reach users who are already looking, and let Setapp handle the business layer.