Patagonia’s mission statement is to “use business to protect nature.” And they’ve been delivering on this idea for a while.
In 2017, the company launched Worn Wear, a marketplace of second-hand products made from refurbished old clothes. When customers start to notice holes or worn fabric on their jackets or vests, Patagonia will also have it repaired. But with the rise of sustainable clothing brands — and the pressing need to avoid sending old clothes to landfills — Patagonia has a plan to recycle your old clothes that are truly beyond repair.
That plan is called ReCrafted, a clothing line that recycles “unusable” clothes into one-of-a-kind products. Each piece of clothing is made up of between three and six pieces of clothing, and ranges from items like puffer vests, t-shirts, jackets and bags.
The price point is high ($257 for a repurposed vest, for example), but this type of line could become less expensive as more companies focus on extending the lifespans of garments. For the most part, folks on Product Hunt appreciated Patagonia’s initiative, despite the expense.
“There's a lot of labor involved so I don't think it's an unreasonable price.” - Christine
“Patagonia is awesome. Still rocking my first Skinny Lin's thanks to their lifelong free repairs. Now they even stepped up their game. I hope this can be scaled immensely.” - Dario
Some other products in the business of saving your old clothing (and the planet):
💡 Lunation Lab designed a system of iron-on vinyl to revive clothing
👋 Cutso wants to eliminate fashion industry waste through voting
🙌 Rent the Runway lets you rent clothing (instead of buying it)
👕 Kidizen is a marketplace for pre-loved children’s products
👀 Poshmark is a huge marketplace to buy and sell used clothing
👖 DrobeUp lets you buy, sell and donate women’s clothes locally