... founders. We try to fix issues in 10 15 minutes. Being personal builds trust, turns users into advocates, and gives you feedback you can't get any other way. 6. Use social proof at every key touchpoint. We noticed that users were clicking our upgrade button but not converting. We added an intermediate page, less transactional, more context, more social proof. It helped. A lot. 7. Iterate on pricing. We started with one plan. Added a yearly option ... ... experiment. 25% of users converted to annual. Tie your pricing to the actual value users get, not what a competitor