... works: drives comments, boosts algo reach, and the reward ties straight back to the product. See the post . Stormy AI (AI-based influencer marketing platform) Posted a more humble video (product demo). Founder offered to do free mini influencer sweeps for your company's niche. Why it works: gives real value, sparks conversation online with the founder, and gets customer into the product. See the post . Takeaway Social feeds are overcrowded + too many posts sound the same + brands are bottom ... ... tell your story in the most impactful way that encourages more sharing outside of the product utility - it could be really illuminating the customer problem to drive more relevance, picking the enemy you re making this against (competitor

... clearly define your target audience: Who are they? What's their knowledge level? What market are they in? What kind of content do they usually consume? What content actually works for them? This is essentially user profiling combined with competitor analysis. Back when we were creating educational content, we'd put a ton of effort into user interviews, benchmarking against others, and even using a PBL (Project-Based Learning) approach to constantly refine our content structure ... ... work, but it really paid off. Let Go of the "Masterpiece" Obsession. We often tend to equate "good content" with some grand, sweeping