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Build your brand before your product, or launch first and reveal yourself later?
... opinion, of course. With PostMine, I was super intentional from day one. I wanted the brand to stand on its own. The product has to speak for itself, without being tied to me forever. Comment from Andrii Krugliak(@theuniverseson): The personal-brand-first risk you named is real, but I think it is fixable: build the brand around the problem you obsess over, not around yourself. If people show up for the topic, the praise stays honest, because they actually ... ... risk is building it first and never planning for the day you need to step back from it. Comment from Mihail(@sweepbase): For Sweepbase I deliberately went the other way. There is no founder face on the homepage and no personal-brand layer at all. The brand is the category. People who land on the site come through "crypto card comparison" searches, read the data, and have no idea who built it. That has tradeoffs: zero pre-launch hype ... ... first, but problem first. If the founder builds trust around a real problem space, the audience can still give useful feedback because they are attached to the pain, not just the person. The risky version is when the brand becomes personality-led and every product decision gets praised by default. The operational point about account ownership is underrated too. A founder can be the face, but the distribution assets should probably belong to the company from day one. Curious ...

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