... people feel when they come back. So I did something that might turn out to be a mistake: I removed streaks and most engagement mechanics from my app. Maybe that's the right call. Maybe it's na ve. I'd love to hear from people who've built consumer products: Is guilt an acceptable growth strategy, or are we overusing behavioral design? (For context: the app is called Folio. I'm experimenting with what journaling looks like without the usual ... ... Missing a few days shouldn't make someone feel like they've failed. Comment from Fabian Maume(@fabian_maume): @purposelab_studio  for journaling a report like Grammarly would be good: number of words written per week, ranking vs