... thought we knew We assumed enterprise customers wanted the same things as our small business users, just more of it. More security. More control. More features. We never talked to them. We read blog posts. We looked at competitor pricing pages. We guessed. Here's what we missed: Procurement cycles. Enterprise deals take 6-12 months. We had 30-day sales cycles. We weren't built for that. Security reviews. We needed SOC2. We didn't have it. Customers asked ... ... small SaaS with a big ego. What the data said We went back and looked at our own analytics. Feature Build time Customer requests Actual usage after 3 months SSO 8 weeks 4 requests Used by 2 accounts (both internal

... Each of us leaves a digital footprint on the internet. The only difference is how much data and information we share publicly about ourselves. For example, my local friend doesn't use his photo or name on his profiles so that no one will associate him too much with his income or political ideology. When you're trying to build a personal brand, you're revealing quite a bit about yourself compared to someone who's "recreationally" consuming content ... ... have been building my personal brand for over 5 years (just switched markets), and it is very difficult to be transparent but also have privacy at the same time. How do you protect your identity and privacy on the internet