... something like "if no one complains about your prices being too high, your prices are probably too low" Comment from Oluchi Njoku(@oluchi_njoku): Product Marketer here. I handled a pricing project one time where we looked at cost, competitors, customer usage, and feedback from sales calls. The main problem was how we were communicating value and framing it, especially on our pricing page. We tested a few things: tied pricing to usage, used mystery shoppers to benchmark competitors