... Community oday we launched CATIA. It started as an internal frustration, and apparently we're not the only ones who had it Every time we needed qualitative insights, the bottleneck wasn't the research. It was everything around it. Finding participants. Coordinating availability across time zones. Moderating sessions one by one. Then sitting through hours of recordings before anything useful came out of it. By the time insights landed, the decision had already been made. So we started experimenting with ... ... something. We built CATIA