Qualitative research at scale sounds great until you're the one scheduling it

Hey PH Community👋

oday we launched CATIA. It started as an internal frustration, and apparently we're not the only ones who had it

Every time we needed qualitative insights, the bottleneck wasn't the research.

It was everything around it.

Finding participants. Coordinating availability across time zones. Moderating sessions one by one. Then sitting through hours of recordings before anything useful came out of it.

By the time insights landed, the decision had already been made.

So we started experimenting with something. We built CATIA, an AI agent that runs the interviews itself.

You define what you want to learn, share a link with participants, and CATIA takes it from there: it creates questions, transcribes everything, and pulls together a summary across all sessions.

It's not perfect. We're still in beta and honestly figuring a lot of things out.

But it's already changed how we think about research cadence.

We're opening an early access group and we'd love to have people who do this kind of work join us, try it, and tell us where it falls short. That feedback is genuinely what we need right now. https://content.unguess.io/catia-early-access