Hey all,

What tools are you using for competitor research across conferences (event marketing), paid, influencers, AI SEO, social and content?

From what I am seeing across communities, here is what the tool stack looks like right now.

The Core Stack

Email & Capture: Mailchimp for launch updates and email sequences . Carrd for quick, clean launch-specific landing pages . Pre-launch tools like LaunchBuddy and Prefundia to build a waitlist and gather early feedback before you even hit the Product Hunt button .

Social & Scheduling: Buffer or Hootsuite to keep a consistent presence across X, LinkedIn, and Threads without it taking over your entire day . Canva for generating graphics that do not look like you threw them together in five minutes .

July 2026 has been a turning point for search. Two major updates landed within weeks of each other, and they change how visibility works.

1. Google: AI visibility is now part of Search Console

In early July, Google launched generative AI performance reports inside Search Console. The data is now isolated: impressions from AI Overviews, AI Mode, and generative AI in Discover are separated from classic search. For the first time, you can see whether your content is actually being surfaced inside Google's AI answers not just rankings, not just clicks, but presence.

The message is clear: AI visibility is not a separate discipline. It's search visibility. Google put it inside the tool SEOs already use.

Happy Tuesday!
I'm always eager to learn insights and best practices on SEO.
What are your best resources on the topic?
Below are my favorite sources and tools:
# Tools

• Ahrefs Webmaster Tools - Run SEO audits.

• Google Search Console - Learn how people discover your content on Google.

• PageSpeed Insights - Analyze how your pages perform and get insights to improve load time.

• Meta Tags - Preview how your page will look on Google, Twitter and more.

• Squoosh - Open-source image compression app.

• OnCrawl - Quick, deep on-page SEO audits.

• Screaming Frog SEO Spider via @jonathanm

• Keyword Clustering by Rush Analytics via @migu_rico

• Frase via @corey_haines

• SEMrush via @allanmichay

# Sources

• Ahrefs - Detailed tutorials to expand your SEO knowledge.

• Backlinko - Tips, strategies, and in-depth case studies.

• Powered by Search - Lessons learned from real-world B2B SaaS examples.

• Crazy Egg via @iyamendoza01

• Semrush via @iyamendoza01

• Search Engine Journal via @iyamendoza01

• SEO 101 via @vinayak_jhunjhunwala1

Hi everyone! I'm Diego, currently working on a tool to help webmasters improve their SEO through smarter link building and relevant backlink exchanges. I'm passionate about organic growth, networking, and building communities that support long-term visibility. If you're into SEO, digital marketing, or just curious about new tools feel free to follow my profile and stay in the loop!
https://www.producthunt.com/@expch

Anthropic, one of the most important AI companies in the world, just posted a job for an SEO Lead.

The salary range: $255,000 $320,000.
Here is the link : https://job-boards.greenhouse.io...

Everyone is hyping up GEO as the new SEO. Honestly? They re just merging.
But hype aside, if you aren't tracking how ChatGPT or Perplexity cite your product, you're flying blind.
What tools are you actually using to monitor your brand's AI visibility right now?

I've worked with dozens of early-stage teams and saw the same pattern:

they want organic traffic

they publish a few blog posts

Hi there! I've been working in content marketing & SEO for almost a decade - and while I've seen many announcements of the death of SEO, the current search climate, combined with the latest announcements from Google are strong signals that SEO may (finally ) be over.

What do you think? Is "answer engine optimization" the answer?

I won't hide the fact that instead of entering key phrases into Google, I'm now redirected to the GPT Chat and asking complex questions.

Over the past year, ChatGPT has become the 5th most visited website in the world, and most recently, it also recommends products.