From what I am seeing across communities, here is what the tool stack looks like right now.

The Core Stack

Email & Capture: Mailchimp for launch updates and email sequences . Carrd for quick, clean launch-specific landing pages . Pre-launch tools like LaunchBuddy and Prefundia to build a waitlist and gather early feedback before you even hit the Product Hunt button .

Social & Scheduling: Buffer or Hootsuite to keep a consistent presence across X, LinkedIn, and Threads without it taking over your entire day . Canva for generating graphics that do not look like you threw them together in five minutes .

This is more of a feedback for marketers who are trying to establish contact with bigger influencers.

Thanks to my experience from "both sides", I noticed certain patterns that could work better and satisfaction would be on both sides. :)

I've been in social media marketing for nearly five years, but with AI advancing, I suspect my role in ad setup may soon become unnecessary.

I used to set up promo campaigns manually using native platform tools (which already applied some AI, like automated texts or ad placement, viz. Facebook Business Manager).

At a time when everyone allows themselves to build any solution using AI, it is difficult to differentiate themselves, and makers are betting on more aggressive distribution.

Some differentiate themselves with good tech support, some build their personal brand as a founder, and some pay influencers.

Many brands have their long-standing mascots (McDonald's, Mr Clean, Michelin), etc. But with the development of AI, physical forms are moving online, and AI avatars look promising in this.

On one hand, it feels less human (authentic), on the other hand, AI influencers are a "cheaper" solution.

A few minutes ago, I read an overview of a report that more people take a source of news, not traditional outlets and media, but influencers. [I am attaching the screenshot from Reutersinstitute.]

TL;DR:

FB, YT, IG  More attention is dedicated to news media/journalists

Hey Product Hunt! I'm Lizzie, excited to join this amazing community of makers! I've been working in marketing and I'm currently building an AI agent that helps brands discover and manage influencer partnerships more effectively - basically trying to solve the chaos of finding the right creators and tracking campaign performance. Looking forward to learning from everyone here and would love to hear: what's your experience with influencer marketing? Any major pain points?

A few days ago, I read a Pinterest report stating that more and more people are searching for topics related to digital detox on the platform.
I realised that I have never used this one platform as a marketing channel, there is a huge target audience from the US, and it has around 480 million monthly active users so possibly good for the digital detox app I collaborate with.

Another client wanted to promote on Tinder (tho I wasn't very convinced with such a suggestion as it was not related to the product so much).

As a marketer trying to be AI first and making sure my team does the same, I do have some issues such as:

1. Juggling many LLMs to find a base I can work on (image generation, content creation, strategy builder, content optimizer, social media content and hashtag generation,...)

2. Having to test many prompts to get what i need. Sometimes I even need to repeat the same prompt in different LLMs to get what I need

3. Need to copy paste the result on a different tool for final edits and tweaks.

4. Ending up using the same tools I used before, such as Canva, google Sheets, Google Docs, ...

I do think that AI is super helpful for content optimization, reducing time to do research, cutting labor cost and many more stuff, but I'm afraid we're still using too many tools for doing the same tasks and it's not that cheap at all!