π Hello PH! Building AI for influencer marketing
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Hey Product Hunt! I'm Lizzie, excited to join this amazing community of makers! π I've been working in marketing and I'm currently building an AI agent that helps brands discover and manage influencer partnerships more effectively - basically trying to solve the chaos of finding the right creators and tracking campaign performance. Looking forward to learning from everyone here and would love to hear: what's your experience with influencer marketing? Any major pain points?
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welcome lizzie β¨ influencer marketing really is a jungle sometimes π love that youβre building AI to make it easier, canβt wait to see how it helps brands + creators!β
Hi Lizzie!
My biggest pain point is getting an influencers attention to engage with me. I can DM them all day, and with the depth of their message que, i think they essentially ignore you. This, combined with finding the "right" micro influencer leaves me looking for a better way. As a founder, wearing my "lets promote on social media" hat is one I dont particularly love. Would love to hear more about what you are doing to solve for this!
Creatium
Hey Lizzie! Welcome to PH! Growth strategist here, always hunting for cool tools. Your AI agent sounds super useful. My biggest challenge has been tracking actual ROI beyond vanity metrics. What metrics are you focusing on for campaign performance? I would absolutely love to see this when you launch. :)