Julia, I'm using semrush for keyword analysis and doing a full audit of the website.
Also, I have used Ahrefs sometime back for the same stuff, Moz chrome extension for DA checker.
Snov.io and reply.io for backlink approach.
@tugce_icozu It depends on the case. Your online marketing consultant should be able to suggest you the best alternative for you.
Speaking very, VERY broadly, you may want to take a look at Ghost if you want a blog, at Spree or Magento if you want an ecommerce, and at Jekyll, Publii or Hugo if you want a smaill business website.
WordPress was good in the 2000 decade. 20 years later, I know it is very popular because it is easy to install; but truth is it is made with old technology (PHP), it is hard to maintain (specially if you mix plugins) and too prone to security issues for my taste.
There are much better options out there.
I bought a lifetime subscription to Ubersuggest when they offered it.
I also have a Chrome plugin called "CheckBot" which is super helpful too.
I find though, that since the site for which I'm using these is more of a gallery than a .... other kind of site ... I get too many "thin content" warnings. I think this is grossly inappropriate when the purpose of these single pages is to show one picture with a label. I suspect that google knows this, but the seo tools do not because my single pages rank almost immediately after posting.
I'm using serpivore.com to track 130,000 keywords per day (those keywords are "brand product" names). That does not replace Ahrefs, Moz or Semrush, but for small budget (starting $4/month for 100 daily keywords) or products databases websites, it's a great way to track the results of your SEO actions on many keywords and see the bigger picture.
thanks for creating this thread, been on the hunt for useful tools as well while looking to finish up the work on my upcoming product launch and the answers in this thread are a godsend! Been mainly relying on Semrush so far.