Connect with the Product Hunt community

At Product Hunt, we re on a mission to help builders find users and help users find the best new products.

We ve been at it for over a decade, and we ve accumulated a ton of data, but we ve rarely shared it with the outside world. Until now.

Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one.
As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales?
I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing.
So I'm curious:

How do you approach marketing your product?
And for the marketers here:
What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on?
I'd love to hear different perspectives...

Because building products has become much more accessible thanks to AI, the bar has had to rise a bit, or at least the expectations have become stricter.

I built my own tool  SafeLimit, but personally, I wouldn t launch it on Product Hunt yet because it s still very basic and doesn t even have a website.

Thank you all guys for the support during yesterday launch !!!

We got 10th of the day, it's better than our previous launch (17th).

We build agents all day, and the thing I keep noticing is that they almost never fail in the middle. They fail at the very last step, when something has to happen in the real world.
Ours kept dying in the same spot: a signup form that texts a six-digit code. Everything up to that point ran fine, and then it just sat there waiting for a human to go and read a text message.
I'm curious what everyone else's version of this is. Not the thing your agent does badly - the thing it does perfectly, right up until it has to stop and hand it back to you.
Verification codes? A booking that only happens by phone? A supplier who answers email once a week? Something that needs an actual human voice on the other end?
Mostly I want to know whether the wall sits in the same place for everyone, or whether it moves depending on what you're building.

Hey Product Hunt!

Murmell is now live!

For solo makers, wearing every hat is almost unavoidable - developer, marketer, support, product and often designer too.

AI makes this even easier now. You can generate UI pretty quickly, but a lot of products end up relying on consistent, polished AI-generated solutions rather than something truly unique or thoughtfully designed for their specific product.

So I m curious:

Do you design the UI/UX yourself when building solo?

One click to Instant AI video Transform any article from the web into a narrated explainer you can learn from in minutes, not hours. Instead of reading long, boring articles, watch a quick video.

Get it here: https://chromewebstore.google.co...

Building a team or want to join a startup?

Founders, teams, and startups drop a comment if you're hiring.

I m not really a person who likes sharing my everyday life online =)
That s one of the reasons I m really happy to be part of the Product Hunt community.

I like being able to stay in touch with like-minded people and have everyday conversations about things we re building, learning, and interested in.
But I understand that social media is a big part of today s lifestyle, and it s absolutely great that it gives people a way to connect, share, and find each other.

So, I m curious:

Do you have social media as a maker?

I m curious how other makers approach this.

The more features a product has, the harder it becomes to explain it without overwhelming a new user.

Do you:

guide users step by step
give them a simple starting task
let them explore everything themselves
use videos/tutorials
hide most features until they need them
or something completely different?

Two months ago I asked here how people stay aware of what their agents are doing, and @getosmo replied with something that has been quietly rearranging my roadmap since.

I had been treating "can you undo it" as the line for when an agent should stop and ask. He took that apart. Irreversibility over-fires and under-fires, he said. It over-fires on things that cannot be undone but that nobody cares about, like the agent writing a log line. It under-fires on the ones that really hurt: a mass email to 50k users, or a migration you can only roll back after downtime. "Reversible on paper, ruinous in practice."

I had Claude Code running behind a notes window. It reached a permission prompt and sat there while I kept working. I was on the same Mac the whole time.

That felt worse than missing a finished task. I was not away. The terminal was simply not where my attention was.

What s in the recent tab of your AI conversations?
Doesn t matter if it s about work, coding, planning, writing, or something completely random...

Just curious what everyone is actually talking to AI about =D

Mine was about applying late to Y Combinator for Fall 2026.

To be honest, I posted the question in p/yc and got rejected there =D

Until this release there were two doors: Homebrew, or go install. Both fine, both assuming you wanted a binary on your machine which is not what you want when you're inside gh already, or writing a CI step, or on a box you'll throw away in ten minutes.

When you're a first-time founder/maker, and you're the only person using your own product, you probably overlook important things. That's why you need to test the product with as many people as possible.

The problem is that time is limited. You have to decide not only how many people will test it, but also who those people should be.

Product Hunt now flags comments that are AI-generated. Honestly, I think this is a good thing.

I am attaching a screenshot below that shows how AI comments are marked.

Loqua is LIVE on Product Hunt today, and welcome to the family!

AI keeps getting smarter yet using it feels more tiring: prompting, switching apps, screenshotting, explaining context again and again. Often the problem isn't the AI; it's that we still have to learn how to talk to it.

I've always struggled with promoting my own work. It always felt a little awkward because I grew up in an environment where drawing attention to yourself wasn't really encouraged.

That's not exactly ideal when you're trying to build a business, and even less so when marketing is literally how you make a living. :D

Quick update for everyone who followed our launch here this community is the reason PeakRoutine exists past week one.

When we launched in June, we were TestFlight-only, and a lot of you asked the same thing: "when can I just download it normally?" That day's here. PeakRoutine is now live on the App Store: apps.apple.com/in/app/peakroutine/id6786086158

I was thinking about this because it sounds like such a small product decision, but I don t think it actually is.

Someone signs up with Google. Six months later they are on their iPhone and tap Sign in with Apple. Same person, different identity provider. And if they use Hide My Email, you may not even get the same email address.

So what should the product do?

Creating a new account feels wrong because now their history, billing, settings, or subscription can end up split across two profiles. But automatically linking accounts based on email also feels risky, because now you are assuming that matching email addresses are enough proof that both identities belong to the same person. And then Apple makes it even messier because the emails may not match at all.

One thing I keep struggling with is prioritizing.

There are always too many things that feel important.

And I think solo makers have the same problem as teams - just with all the voices in the head =D

In a team everyone can have a different priority, the designer might want to polish the UI, developers want to fix backend issues, marketing wants to improve the landing page...

The large AI labs (Anthropic, OpenAI, Grok, Gemini, etc) are constantly releasing new versions and improvements.

People on social media often advocate for one specific model claiming that it performs tasks better than others.

I got curious whether "launch on the weekend" is actually good advice or just a myth people repeat. So I pulled every Product Hunt launch from Jan 1 to Sep 1, 2026, 4,962 launches across 244 days, and looked at how many points it actually took to hit #1, top 3, and top 5 on each day of the week.

Some of it confirmed the myth. Some of it didn't.

One question I always have around a Product Hunt launch is how do you actually measure whether it was successful?

Teams spend weeks preparing for launch day and coming in the top 5 is obviously one way to look at it but I am curious what other signals people pay attention to. For those who have launched before, what did you look at afterwards to decide whether the launch was actually worth the effort?