How we got 800+ new users thanks to the Product Hunt launch

Julia Demyanchuk
49 replies
Unique situation! The launch on Product Hunt gave us a generally good result, about 700 visits to the site and 90 registrations. We, of course, have heard stories that sometimes a launch on this site is converted into something more only after a while, but we couldn't believe our eyes right away. Almost exactly 3 weeks after the launch, we had a sharp jump in new users on the site, and more importantly, in new users of the system. One day brought us about 400 additional visits and 100 registrations. But then the situation escalated, users' flow became even more powerful, and in five days, we had 3k+ new visits to the site and 700+ registrations with a trial subscription. We began to look for the source of the boom and found it in Telegram. One widespread Telegram channel about IT made a post about us, then their post was reposted by another 35 media. Analyzing the text of their announcement, we understood that this was a copy-paste of our description from our PH launch page. So the total result, thanks to the Product Hunt launch, is 800+ new subscribers!

Replies

Alexey Shashkov
Inspired product maker
That's really cool! Congrats!
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Julia Demyanchuk
Marketing & Growth
@shashcoffe Thank you!!
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Shitiz Dogra
Wellbeing for All
Awesome news! Could you share the link to the Telegram Channel that spread it please?
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Julia Demyanchuk
Marketing & Growth
@djogy I can, but they are in Russian 😅 Do you need?
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Shitiz Dogra
Wellbeing for All
@julia_demyanchuk hahaha,,, omg.. nopety nopety nope!
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Julia Demyanchuk
Marketing & Growth
@djogy hahahhah
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Julia Demyanchuk
Marketing & Growth
@anna_mandziuk the most popular of them: guide_it, whackdoor, exploitex
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Dawn Veltri
Director of Marketing @ RAEK
Love this! Thanks for sharing your story.
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Julia Demyanchuk
Marketing & Growth
Shashank
Founder of Blanq
Persistence and Luck are a great combo.
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Julia Demyanchuk
Marketing & Growth
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Julia Demyanchuk
Marketing & Growth
@i_shank We re-launched today with the new concept of LeaksID 2.0. Could you support us please!
Bertha Kgokong
Software Developer | Entrepreneur
That is amazing, I do hear a lot of success stories with Product Hunt and I am preparing for a launch of my own product and hoping for the best. Congratulations on your product and successful launch 👏🏽 👏🏽 👏🏽
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Julia Demyanchuk
Marketing & Growth
@berthakgokong Thank you very much! And good luck with your launch!
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Julia Demyanchuk
Marketing & Growth
@berthakgokong We re-launched today with the new concept of LeaksID 2.0. Could you support us please?
Clément Jacquelin
UI/UX Designer
Congrats !
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Julia Demyanchuk
Marketing & Growth
@jacquelinclem Thank you!
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Julia Demyanchuk
Marketing & Growth
@jacquelinclem We re-launched today with the new concept of LeaksID 2.0. Could you support us please!
Joanna Radecka
Well done! I've been following this launch, you did amazing job, congrats!
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Julia Demyanchuk
Marketing & Growth
@joanna_radecka Thank you very much!!
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Julia Demyanchuk
Marketing & Growth
@joanna_radecka We re-launched today with the new concept of LeaksID 2.0. I will be grateful for your support!
Ambika Mukherjee
I work for uhrs platform
this is really great
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Julia Demyanchuk
Marketing & Growth
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Julia Demyanchuk
Marketing & Growth
@ambika_mukherjee1 We re-launched today with the new concept of LeaksID 2.0. I will be grateful for your support!
Margarita Shvetsova
Launched Nitro today 🚀
Fantastic results Julia! Another example that proves one should do their best for the PH launch, and afterwards no one knows what channels will bring a bunch of new users, but the PH launch can definitely spark it. We are also preparing our launch, and your story is inspiring!
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Julia Demyanchuk
Marketing & Growth
@margarita_s88 Yes, you are absolutely right! Good luck with your launch!
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Margarita Shvetsova
Launched Nitro today 🚀
@julia_demyanchuk Thank you Julia!
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Julia Demyanchuk
Marketing & Growth
@margarita_s88 We re-launched today with the new concept of LeaksID 2.0. I will be grateful for your support!
Abhinav Unnam
Data Science + Startups + Poker
These are some of the ways to go about building this distribution. In the early days, it’s better to brute force things and doing organic reach. This helps in figuring out what works and also keep an eye on product-market fit. Quora/Reddit/Online Forums: Great place to build reputation using answers and deep dives. Since you end up answering specific questions, the user traffic is high quality. Important to provide value and maybe don’t even share a link. Just have a product link on the user profile and if the answer is well done, people will show up. Reddit Question Twitter/FB: These two are simpler in the sense that, they need a more high volume but probably light touch content. The traffic will be more but not necessarily the correct fit. Twitter Analytics Youtube/Blogs: Evangelising part of the equation. This could be self-owned as well as borrowed through partnerships and deals with others. Very useful for deep tech products which need good explanation and context for people to get. Influencer marketing done right can be a huge moat. Google/FB Ads: The default way to reach people is to just go after and buy traffic using Ads. But to be done right, this needs a lot more homework. Very easy to burn money without knowing what you are doing. Start small and with a defined CPC to keep tight control and then slowly increase it. Email Marketing: Highly effective but a slow process. Emphasises the need to have the emails of your potential customers. Given Amazon SES and other tools, incredibly cheap as well. The big challenge with reputation management. Take time to build the base up Great way to engage the first 1000 customers Engineering for Marketing Simple tool or interesting one-pager which solves a simple problem or has something which intrigues users and gets them to register/signup. Webinars: Talk about the problems being solved and also those adjacent to your target audience. Helps build a feedback channel as well also understand the customer language well. Live webinars are an outstanding way to build a strong personal and emotional connection with the brand.
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Julia Demyanchuk
Marketing & Growth
@abhinav_unnam1 wow, thank you for this list! It's really cool!
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Max Russell
Founder @ Flowio
that's incredible! Congrats!
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Julia Demyanchuk
Marketing & Growth
@themaxrussell Thank you very much!
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Julia Demyanchuk
Marketing & Growth
@themaxrussell We re-launched today with the new concept of LeaksID 2.0. I will be grateful for your support and comments!
Maryann Superlano
Caribbean soul surfer
Congratulations! Hope you get even more👏
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Julia Demyanchuk
Marketing & Growth
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Julia Demyanchuk
Marketing & Growth
@maryann_superlano We re-launched today with the new concept with LeaksID 2.0. I will be grateful for your support!
Arda Helvacılar
enthusiastic edtech evangelist
Oh, a brilliant story and example. I wonder, how did you manage to track the source into a Telegram group?
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Julia Demyanchuk
Marketing & Growth
@helvacilar I found a special online tracker for Telegram mentions :)
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Julia Demyanchuk
Marketing & Growth
@helvacilar We decided to re-launche LeaksID today with the new concept of LeaksID 2.0. I will be grateful for your support!
karanveer
learner all day every day
Kudos!
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Mokus Green
T
Wow, that's good news. Can you help a beginner like me?
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Julia Demyanchuk
Marketing & Growth
@mokus_green Hello! How can I help? :)
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Andre Kay
Tech Entrepreneur, Author & Investor
That's awesome!
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Devanand Premkumar
Security Researcher
Congratulations on your 800+ new users. Nice an achievement on your Product Hunt launch.
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Julia Demyanchuk
Marketing & Growth
@devaonbreaches thank you! We re-launched today with the new concept of LeaksID 2.0. I will be grateful for your support!
Anna Kuzma
B2B Marketing & Growth
great experience! Thanks for sharing!
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Rucha Joshi
Product Design + Research
That's awesome! Congratulations :)
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Ege Yalçınkaya
EdTech Enthusiast
Congratulations on your launch Julia and thanks for sharing your story. I'll be also launching on PH next week. Do you have any recommendations on the launch to get this kind of outcome? My last launches didn't go well that much as I expected.
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Julia Demyanchuk
Marketing & Growth
@egeyalcinkaya Thank you! Our recommendation is to gain a community and make a cool product :) We re-launched today with the new concept of LeaksID 2.0. I will be grateful for your support!