Sofia Berg

There's a pattern in AI products right now that worries me: the goal is to make AI the relationship.

AI friends. AI therapists. AI partners. The pitch is always the same humans are complicated, AI is easy. No judgment, available 24/7, infinitely patient.

Last week Garry Tan (CEO of Y Combinator) shared his entire Claude Code setup on GitHub and called it "god mode."

He's sleeping 4 hours a night. Running 10 AI workers across 3 projects simultaneously. And openly saying he rebuilt a startup that once took $10M and 10 people. Alone, with agents.

I recently saw a marketer with 10k+ followers launch and finish 6th with 348 upvotes. They followed a proper pre-launch and post-launch plan, did everything right, and still the outcome felt unpredictable.

Now I m launching @Curatora next week.

I m not a marketer. I have a little over 1k followers. Of course, asking for support helps. But I also keep hearing that a large part of the Product Hunt community shows up mainly for their own launch, then goes quiet until the next one.

That makes me wonder: how much of success here is strategy, and how much is timing and network effect?