Hi everyone! I m Zoe Zhou, and I m excited to become part of this community.
We re building a SaaS platform for marketers and teams with real marketing needs. Our goal is to be the marketing platform that knows you best and makes marketing simple.
I keep hearing wildly different answers from teams at different stages. Some say a day. Others say two weeks because design, copy, approvals, and dev cycles stack up. I am trying to understand the real bottlenecks teams face when shipping something as simple as a landing page. Curious to hear how things actually work inside your team.
Im Greg, a full stack developer and jr data analytics engineer. I'm preparing to launch my first SaaS after making 10 or 12 products that are in limbo and or abandoned. I'd love to meet more marketing professionals and community builders than I have in my development circles. I've done marketing and creatives for others before, but never for my own venture. Its different when you are starting from scratch! Hoping this community can help me make my product launch successful. Its a wonderful product that Im very proud of, but with all this time coding and writing tests Ive spent very little time thinking about how to get people to try it. Im thinking about offering some free 3 month subscriptions or something to anyone who tries it out in the first few months. During that time id be building out my enterprise features more. Does anyone have experience with successful soft launches like that? Or like.. a tiered launch for different market scaling?
I realised how important videos are in search results.
This and the previous week, we reached out to many creators for custom videos on various topics that include the client's product. (I gained some overview about prices for such a video and need to say that if things go well, it can be a good investment in the long term).
Many brands have their long-standing mascots (McDonald's, Mr Clean, Michelin), etc. But with the development of AI, physical forms are moving online, and AI avatars look promising in this.
On one hand, it feels less human (authentic), on the other hand, AI influencers are a "cheaper" solution.
Most people think users choose products based on features or price. In reality, support decides who stays.
A cheaper tool becomes expensive fast when every issue turns into a ticket nightmare. Meanwhile, teams keep paying more for products that solve problems and support them when it matters.
Support is not a cost. It is part of the product experience. Fast replies build trust. Clear answers reduce churn. Companies that treat support as a growth lever win.
Most people think users choose products based on features or price. In reality, support decides who stays.
A cheaper tool becomes expensive fast when every issue turns into a ticket nightmare. Meanwhile, teams keep paying more for products that solve problems and support them when it matters.
Support is not a cost. It is part of the product experience. Fast replies build trust. Clear answers reduce churn. Companies that treat support as a growth lever win.
