Most people think users choose products based on features or price. In reality, support decides who stays.

A cheaper tool becomes expensive fast when every issue turns into a ticket nightmare. Meanwhile, teams keep paying more for products that solve problems and support them when it matters.

Support is not a cost. It is part of the product experience. Fast replies build trust. Clear answers reduce churn. Companies that treat support as a growth lever win.

I really wonder these questions

For most teams, it stops being optional the moment support volume grows faster than the team can scale. When repetitive questions start taking up the majority of agent time, response times slip, costs rise, and hiring becomes a constant reaction instead of a plan. That s usually the tipping point.

AI becomes a necessity when customers expect instant answers across channels, when agents spend more time copy-pasting than solving real problems, and when managers lose visibility because tickets pile up faster than they can be triaged. At that stage, automation isn t about replacing people, it s about keeping quality and consistency under control as the business grows.

As a founder, I ve learned this the hard way.

We expect AI in customer support to always know the answer.

Faster replies. Fewer tickets. Lower costs. Reality is different.

I don t think AI agents will replace support teams by 2026. What we re seeing across every company we work with is something different. AI becomes the foundation that handles volume, speed, and routine accuracy, while human teams shift into roles that require context, judgment, and empathy.

Most support leaders tell us the same thing: once AI removes the repetitive load, teams finally have the bandwidth to do the work that actually matters. They solve complex cases faster, focus on relationship-building, and deliver a better experience overall.