Oriane
The perception layer for Marketers and their AIs
355 followers
The perception layer for Marketers and their AIs
355 followers
91% of internet bandwidth is led by videos that your AI does NOT watch... Oriane watches millions of social videos a day, and turns what's on screen, in audio and in captions into a structured intelligence layer for teams and their AI apps to find niche creators, spot content trends, identify viral hooks and more!
Interactive
Free Options
Launch Team / Built With
Oriane
Yuri here, co-founder/CPO 👋
The Jellysmack story Julien mentioned, that's the one that made me sure this had to exist.
MrBeast asking me where his audio was being remixed, and the honest answer being "we genuinely cannot tell you."
I never want to give that answer again. If you're a creator or work with creators, I'd love to hear what your version of that question is.
We probably haven't built the answer yet, but we will.
Oriane
Thibaut here, CTO 👋
Quick note on the cost reduction Julien mentioned, happy to nerd out on the infrastructure side if anyone's curious. The short version: the whole industry approaches video understanding as "extract everything, then index", we flipped it. We took the cost to vectorize 100K videos from $60K to $60. That's 1,000x. It's why this category is suddenly viable.
Engineers in the comments, fire away.
Lancepilot
Oriane
"Captions and metadata aren't the content" should be on a t-shirt.
That sentence is the entire wedge against legacy social listening. Every PMM working in brand intelligence is going to steal it within the month. Watch.
Oriane
Oriane
The Jellysmack creators ecosystem origin story makes this much more credible. You’ve clearly felt the pain firsthand.
Oriane
@debra_salt Exactly, i think this is part of our "unfair advantage". When i called Yuri in 2024 to say that "marketing teams struggled to understand their reach within videos" and responded immediately, "Big Creators like Mr Beast at Jellysmack have the same problem"... we knew we had to build a solution for this.
Oriane
Comparing this to tools like Brandwatch and Meltwater is smart they really do treat video like text.
Oriane
@yahya_rogers Thanks! It's that ongoing "incubant" story. These companies built a great business 20y ago when social media were basically a text post on your Facebook wall.
But today if you can't understand what happens inside videos, you can't say you're doing "social listening" haha.
Truly love the product! As I’m getting started with IG, Oriane helped me to figure out what content to build and what works! Thanks for building this @julien_rosilio and @yuri_mihaileanu1 🙌🙌🙌
Oriane
@amney_mounir thanks for the feedback! Glad we helped with your content journey on IG. It was fun to build this "AI & Data" content playbook together, identifying the best hooks for your next videos.
Looking forward to the next one!