Yahya Rogers

We ve been building OpenMarket for the last few months, and today we shared the first research preview.

The idea is simple: products represented by agents that explain, compare, and compete on claims.

I was thinking about this because it sounds like such a small product decision, but I don t think it actually is.

Someone signs up with Google. Six months later they are on their iPhone and tap Sign in with Apple. Same person, different identity provider. And if they use Hide My Email, you may not even get the same email address.

So what should the product do?

Creating a new account feels wrong because now their history, billing, settings, or subscription can end up split across two profiles. But automatically linking accounts based on email also feels risky, because now you are assuming that matching email addresses are enough proof that both identities belong to the same person. And then Apple makes it even messier because the emails may not match at all.

Why did you pick the SaaS / the niche that you picked? Do you have a vision of something that should exist?

Did you have a personal problem that you solved for yourself and now turned into a SaaS?