Favikon is highly praised for its effectiveness in social media business and performance tracking. Users appreciate its unique metrics and data analysis capabilities, which are not available elsewhere. The platform is particularly valued by those running influencer campaigns, as it provides essential insights for analyzing creator profiles. Many users find it incredibly useful and time-saving, with some highlighting its potential for B2B content creation. Overall, Favikon is regarded as an invaluable tool for understanding and optimizing social media strategies.