Track competitor websites and capture every change. Get clear weekly reports and Slack alerts on what matters. Spot hiring signals, pricing moves, and product launches in near real time.
Hey Product Hunt! I’m Henry, founder of Fruitful 👋
I was previously a founding engineer at Yonder and built apps and websites for big tech (Amazon), enterprises (OVO) and startups (Entrepreneur First).
🍊🍋 We built Fruitful to make competitive intelligence effortless. 🍋🍊
The Internet has a new pace. You have more competitors and they're moving faster than ever. They’re launching new products, tweaking pricing, and blasting out content - it’s hard to keep up.
Fruitful fixes that.
Track competitors instantly: Drop in a URL and Fruitful starts monitoring right away.
AI Changes: Our AI highlights only the changes that matter to your strategy.
Smart alerts and reports: Get weekly reports and instant Slack/email alerts when key changes happen.
Weekly insights: Spot hiring signals, pricing shifts, and product launches in seconds.
Founders, operators, and strategists at companies like ElevenLabs and Gradient Labs already use Fruitful to stay one step ahead.
We’d love for you to try it out, and super excited to hear what you think!
@busmark_w_nika hey thanks! We wanted to work with the fastest growing companies to understand how the best think about competition!
Turns out despite early startup advice often being "don't worry about the competition, worry about yourself" we noticed that the best startups are often very interested in the competition.
@mert_deveci1 Cool to hear you're using the reports and they're helping you daily - I'm interested to know, have you used the notifications yet? Or are the reports more helpful for you?
Excited about Fruitful — your always-on competitive radar.
If your market moves fast, this keeps you ahead without drowning in noise. Fruitful tracks your competitors automatically and drops only the important changes straight into Slack or your inbox.
Here’s what you get:
• Clear, labeled insights — hiring, pricing, launches, ToS updates, messaging shifts
• Real examples: “Competitor A posted 7 new roles in NYC,” “Competitor B switched to credits,” “Competitor C rolled out a redesign + new pages”
• Both visual and code diffs, rolled into clean weekly summaries and real-time alerts
In a world full of noise, Fruitful finds the signal — giving your strategy, growth, and GTM teams a real speed edge. 🍊
So great to hear Luke! My favourite is a team wanting to track 15,000 careers pages for their marketplace! By far we've heard competition - but I'm most excited about teams wanting to use it for their own site particularly when it's multi-national/jurisdiction :)
Fruitful
Hey Product Hunt! I’m Henry, founder of Fruitful 👋
I was previously a founding engineer at Yonder and built apps and websites for big tech (Amazon), enterprises (OVO) and startups (Entrepreneur First).
🍊🍋 We built Fruitful to make competitive intelligence effortless. 🍋🍊
The Internet has a new pace. You have more competitors and they're moving faster than ever. They’re launching new products, tweaking pricing, and blasting out content - it’s hard to keep up.
Fruitful fixes that.
Track competitors instantly: Drop in a URL and Fruitful starts monitoring right away.
AI Changes: Our AI highlights only the changes that matter to your strategy.
Smart alerts and reports: Get weekly reports and instant Slack/email alerts when key changes happen.
Weekly insights: Spot hiring signals, pricing shifts, and product launches in seconds.
Founders, operators, and strategists at companies like ElevenLabs and Gradient Labs already use Fruitful to stay one step ahead.
We’d love for you to try it out, and super excited to hear what you think!
minimalist phone: creating folders
@henryforshort Wow! How did you claim ElevenLabs? 😅 How long have you been in the market? Because it is quite a big milestone.
Fruitful
@busmark_w_nika hey thanks! We wanted to work with the fastest growing companies to understand how the best think about competition!
Turns out despite early startup advice often being "don't worry about the competition, worry about yourself" we noticed that the best startups are often very interested in the competition.
minimalist phone: creating folders
@henryforshort Anyway, it is a very remarkable milestone to get attention from such giants. Hat off!
Fruitful
@henryforshort @busmark_w_nika Thanks so much Nika! Have you ever used ElevenLabs yourself?
ScaryStories Live
@henryforshort Congrats, Henry! Super slick. What’s the juiciest change Fruitful has caught that a human would’ve missed?
Fruitful
@tonyabracadabra really great question. The top three we've noticed is Pricing, Careers and Product Features.
Here's a founder not knowing their main competitor shifted pricing by 30%
Trouva
@henryforshort this is awesome!
Fruitful
@mandeepsingh thanks so much - super appreciated!
Instruct
Congrats on the launch! It looks stunning! 👏
Fruitful
@mikolaj_kacki1 thanks Miko super appreciated!
GodmodeHQ ✊ | Custom AI agents for sales
Awesome launch - use the reports everyday for inspiration and keeping up with what the market is launching.
Fruitful
@mert_deveci1 thanks Mert :)
Fruitful
@mert_deveci1 Cool to hear you're using the reports and they're helping you daily - I'm interested to know, have you used the notifications yet? Or are the reports more helpful for you?
Raycast
Fruitful
@chrismessina thanks so much Chris!
Fruitful
@chrismessina Thank you Chris!
Triforce Todos
This feels like the missing tool between Google Alerts and expensive analyst reports.
Fruitful
@abod_rehman :D thanks Abdul we hope so too!
Survey Loop
amazing, gonna set this up!
Fruitful
@jack_bridger thanks Jack!
Congrats on the launch! We are happy users at ElevenLabs. What's been the main usecases for folks so far?
Fruitful
So great to hear Luke! My favourite is a team wanting to track 15,000 careers pages for their marketplace! By far we've heard competition - but I'm most excited about teams wanting to use it for their own site particularly when it's multi-national/jurisdiction :)