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Elentaria
One system for commercial operations
1.6K followers
One system for commercial operations
1.6K followers
Elentaria is AI automation for commercial operations: quoting, order processing, quote-to-cash, delivery coordination and invoicing, built around your rules and approvals. For wholesale and distribution, manufacturing, B2B software and agencies.
seems interesting! @khashayar_mansourizadeh1 where does this sit vs something like Clay or an outbound tools or inboud tools overlap, or different layer?
Elentaria
@yurii_demchenko You can think it Elentaria as the higher level, main brain and operator of the GTM, sitting on top of those tools. Clay can be an integration for lead sourcing, Instantly or Smartlead for outbound engine, Unipile for LinkedIn engine, etc.
Mailwarm
What inputs do you need to analyze a business well, CRM data and website analytics, or a questionnaire?
Elentaria
@thamibenjelloun To get the complete analysis, we get a lot of the data from the accessible sources, but also during the strategy call, a GTM expert will ask questions and fill the gaps with answers, and at the end, for continuous execution, we integrate with CRM and any other valuable source too.
Congrats @ayda_golahmadi! Can you expand a bit on how are metrics such as conversion %, CAC, etc. by channel generated for pre-revenue products / companies which I imaging inform the channel scoring (or maybe those metrics aren't used)? Just market comps or is there an analysis done on the product itself that determines "likely CAC or conversion % range"?
Elentaria
@ayda_golahmadi Got it, thanks!
Congrats on launch @ayda_golahmadi
When you say it “picks the channels that fit,” is that based on ICP, current traffic, competitor signal, or something else?
Elentaria
@ayda_golahmadi @rajbheda5 Thanks! We analyze more than 120 parameters and signals in different formulated (mathematical) setups to drive the scores. ICP, competitors, traffic and tons of other data are pumped into the system for decision making.
Impressive! One question here, how does your scoring work with multiple channels strategy? E.G. Email + Linkedin + Cold Calls could be combined into a single multichannel funnel. Sometimes that works better than just focusing on 1, or 2 channels separately, sometimes it fails. Do you also score/predict efficiency of certain channel combinations?
Elentaria
@roman3070 Thanks! That's a very good angle to look at, we mainly consider channels as independent, since it's very hard to determine how they can exactly affect each other. But we do think that later on, with more data available, we can score and analyze combined channels and pipelines too.
The "every week, on your stack, in your voice" framing is the part that lands hardest for me. Most GTM tools
generate plans that look generic because they're divorced from how the team actually communicates and what infra
already exists.
Curious how Elentaria handles the case where the analysis surfaces a channel the founder has already tried and
decided doesn't work, does the system update its scoring model based on that history, or does it re-recommend the same channel?
Congrats on the launch.
Elentaria
@erginmurat Thanks! Of course, we get the historical data, and if something has proven to be weak, then it will get low score.
Scarlett.
Hey, congrats, @ayda_golahmadi !
I have a couple of questions:
Would it be possible to make sign-up available with just an email address (including personal emails), without requiring it to match a company domain? For example, I run several products/websites, and it would be much more convenient if I could either sign up with Google or simply enter an email address and get started.
Also, how exactly do you gather information about the channels? I'm curious about how reliable the data is for the different channels and what sources you're using to measure and verify it.
Elentaria