I’m part of the team behind BrandGen, so this is a maker’s perspective rather than an independent customer review.
v2 feels like a different product from the original launch. Instead of treating every generation as a one-off, each brand now has its own project with saved Brand DNA and image history. You can set up that context from a reference image, a public URL, or written guidelines, then choose a model, generate multiple variants, refine an existing image, and share the final output.
What I value most is the repeatable workflow. You describe the campaign asset, BrandGen carries the colors, style, tone, and composition forward, and you can compare or refine directions without rebuilding the brand context every time.
That makes it practical for recurring marketing work like social posts, product visuals, banners, campaign concepts, and quick brand experiments.
Canva
Kittl
Midjourney
Adobe Firefly
Recraft
Leonardo AI
Higgsfield
ChatGPT Images