We gave BrandGen one Kobe image. Here’s how far the Brand DNA went. 🧬

1.First, the obvious one.
Kobe → 3D character.
We mixed the purple + gold DNA with doodle art and brought in the Black Mamba as a graffiti-style character.
Same reference. Completely new look.

2. Then we switched styles.
From 3D → 2D illustration.
Different art direction, but the purple + gold palette, sporty energy and overall visual language stayed connected.

3. Then we thought…
What if this wasn't character art at all?
So we turned the same DNA into a fictional streetwear campaign.

4. And then into a product.
A fictional energy drink — same purple + gold world, but a completely different use case.

5. And finally, footwear.

Same Brand DNA → another completely different creative direction.
That's the part we wanted to test.
Not whether AI can make 5 different images.
It can.
The interesting question was:
Can we go from 2D → 3D → doodle art → fashion → products without the brand getting lost?
That’s what we’re building BrandGen around.
Change the style. Not the brand. 🧬

Try: https://www.getbrandgen.com