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Freakonomics Radio - How to Save $1 Billion Without Even Trying

Experts buy store-brands, why not us?

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Andrew Naugle
@nauglehyde
I listen to Freakonomics Radio every week. This is one of my favorite episodes. The store-brand drug comparison is perhaps the purest example of the power of brand-building. The research around why consumers will pay extra for a branded product vs. the exact same ingredient in a store brand is really fascinating.