ChatGPT by OpenAI
ChatGPT is built for people who want search to feel like a dialogue, not a list of links. Instead of scanning multiple pages, it can synthesize an answer and then refine it through follow-up questions, which is useful when a query is ambiguous or exploratory.
Where Google excels at breadth and fast retrieval, ChatGPT is often chosen for depth and iteration. It can help compare options, generate structured recommendations, and turn a messy question into a clear plan without requiring repeated keyword rephrasing.
It’s also a strong fit when “discovery” is the goal, especially for shopping-style queries where attributes, constraints, and tradeoffs matter. The main tradeoff versus Google is that you may still want to verify sources and details for high-stakes topics, since the experience is optimized for conversational guidance rather than traditional ranked indexing.
Best for
Best for users who want conversational answers, comparisons, and guided discovery instead of link-first searching.
Standout features
- ✓Conversational search with follow-up questions
- ✓Synthesized answers and structured comparisons
- ✓Shopping-style recommendations and decision support
- ✓Fast drafting and rewriting for research notes
