Launched this week
AXL
GTM copilot for AI product founders: 1,200+ actions via MCP
527 followers
GTM copilot for AI product founders: 1,200+ actions via MCP
527 followers
Capture leads, close sales & onboard customers in one system: pages, quizzes, webinars, courses, video hosting & streaming, email, chat, CRM, telephony & AI calls. No integrations to build & maintain. Every interaction enriches each lead's history. Our AI model, trained on 1M deals from AXL users, scores leads using 300+ signals to help your AI & sales team decide who to follow up with, when & how. Give ChatGPT, Claude or Cursor access to lead context & 1,200+ sales & marketing actions via MCP.
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Promoted
Hey PH, I’m Dmitry, co-founder of AXL 👋
AI has made building a product easier. Selling it is still hard:
You have to stitch together a website, email, CRM and more.
It’s like building a second product to sell your first.
I got tired of hiring a marketing team and paying for a bunch of sales & marketing tools that hadn’t generated any revenue yet and that I was still learning to use. That’s why I co-founded AXL.tech.
With AXL, you don’t need a marketing team. AI will execute all your ideas.
With AXL, you don’t need to integrate several services. AXL is truly an all-in-one sales & marketing platform.
With AXL, you don’t need to pay until you find product-market fit. AXL’s FREE PLAN gives you 500 contacts, 5,000 emails, 5,000 messages a month, with no card, no trial clock, no transaction fee.
Connect Claude, ChatGPT or Cursor via MCP and tell: “Build a demo signup page and send new leads a welcome email, also make AI-chat on this page, and create AI-receptionist to answer calls.”
AXL MCP gives your AI 1,200+ sales and marketing actions.
Every interaction adds to the lead’s history, so your AI can follow up based on what someone watched, asked or bought. Our lead-scoring model (trained on 1M deals and using 300 parameters to analyze each lead) helps you decide who to follow up with, when and how.
What would you ask your AI to set up on AXL first?
@dimon_axl AI made shipping fast. Weekend projects turn into real products now. But the week after launch still looks the same. Landing page in one tool. CRM in another. A booking link, an email platform, a webinar app, and a spreadsheet trying to hold it all together.
Building got easier. Selling is still a grind. That's why AXL caught my eye.
It plugs into the AI you already use (ChatGPT, Claude, Cursor or its own built-in assistant) through MCP. Then one plain-English request can set off a whole chain:
→ A launch page goes live
→ Visitors turn into email signups
→ Each signup lands in your CRM with its history
→ A helpful guide goes out automatically
→ Prospects book a demo when it suits them
And it keeps going from there: webinars, onboarding courses, follow-ups by chat, SMS or AI call. 1,200+ actions, one shared customer record.
I'll be honest. I usually side-eye all-in-one tools. Most do ten things okay and nothing well.
The difference here is where the data lands. Every click, every webinar minute, every question goes into the same lead history. AXL's lead scoring uses it to flag who to follow up with first. So your AI reaches out with context instead of guessing.
Another good sign: the team runs their own business on AXL. Big shoutout to @dimon_axl and @dan_musato who are here all day 🙌
Would love for you to check it out and share feedback here with the team.
@dimon_axl Hey Dmitry, huge congratulations on the launch! :)
When I first landed on the product page, it felt like the AI-native child of ClickFunnels, GoHighLevel, and similar platforms.
An all-in-one system like this feels like the way forward, especially now that we’re juggling more tools and subscriptions than ever. Well done on topping today’s leaderboard!
@rohanrecommends Thank you!
We built AXL mainly for us at the first place and than we realized market need it.
We are in this market since 2011 and having great experience all of these tools and products.
@rohanrecommends Haha, we like to think the kid has already outgrown its previous generations 😄 AXL is faster and more capable than ClickFunnels, easier to use than GHL, and AI-native for founders who want to run their business with AI.
Now we need to get the kid noticed and earn people’s trust.
Product Hunt feels like a pretty good start.
Thank you, Rohan! Your comment and upvote mean a lot, especially coming from this month’s #1 hunter and #5 all-time. Huge respect! 🙌
Great work from an amazing team. @dan_musato @dimon_axl Congratulations on the launch!
The scope of functionality availability in AXL is massive. If this were a purely UI-driven product, this many tools in one product may feel daunting. But for an agent, it's perfect. Their MCP is the killer feature IMO. One subscription, all functionality, your agent figures out the details.
On a personal note, I've known Dan for years and worked side-by-side on some challenging products. He is incredibly talented and extensive systems and product experience. Even before LLMs, shipped quality code at a blinding rate. I've been seeing this product come together for a while and am super excited for the team to see this launch – especially the MCP!! Congrats again, guys.
@rsweetland Thank you very much! Trying to make the best product!
@rsweetland Wow, Riley! I had no idea you were a PH veteran going back to 2014, and that FollowUpThen hit #2 of the day Respect! 🙌
And yes, @dan_musato Dan is a genius who builds incredible products. I’m lucky to be building AXL with him.
Thanks for the kind words and your upvote, brother!
Means a lot, especially coming from someone who knows Dan’s work so well.
As a solo dev, the MCP angle is what caught my eye — telling Claude or Cursor to run a GTM task and having it actually execute, not just draft copy. The part I'd want to get right is the guardrails: limiting which actions the AI can take, so I can hand off the boring lead-scoring and outreach work without handing it the keys to everything. Congrats on the launch!
@jcbuilds thank you! 🙏
We will think about your suggestion!
@jcbuilds Thanks! Giving AI the keys to everything would worry me too 😅 MCP calls follow the connected AXL account’s permissions. For outreach, what guardrail would matter most to you: approving messages before they go out, daily sending limits, or both?
I'd want the first batch of any new sequence to wait for me, then it runs on its own. AI calls stay approval-only for a while, because a bad call is way harder to walk back than a bad email.
@0x47xavier All sensitive actions like sending an email broadcast, sms or similar requires explicit YES or Button push by architecture.
Congrats on the launch. Are you seeing a lot of creator businesses using this or more small businesses? Which category is having more success?
@thisiskp_ Thank you, KP! I got the notification about your vote :) Really appreciate it.
Creator businesses are our strongest category today because we originally came from the online education market. AXL works especially well for courses sold through live or evergreen webinars and for high-ticket coaching programs.
For example, Ridley Academy, the world’s largest piano school, first moved from WebinarJam to AXL. They later moved their webpages, email, CRM, telephony, sales pipeline, and follow-ups to AXL too (from 7-8 different tools).
My view is that selling online courses is one of the hardest marketing jobs. If a platform can handle that well, it can easily handle the needs of most service businesses and AI product founders too.
Which features can be tested using the free plan? Or nothing?
@maria_hermans nothing is locked under free account until you reach the limits. But if you are using internal AI there are limits aswell. I suggest you connect your ChatGpt to AXL and there will be no limits on Ai usage https://axl.tech/developers/mcp
@maria_hermans Also now we increased some limits on free plan so users can test better with built-in AI features. Thank you for pointing that out!
@maria_hermans , you’ll get much more value once you connect AXL to ChatGPT or Claude via MCP. Right now, you’re using AXL’s built-in AI assistant, which includes $5 in free AI credits (we've just increased it because of your comment - thanks). We can’t afford to give away more just yet :-)
this could be a good alternative to paying for several separate subscriptions. how does the pricing work as a business grows?
@carter_garcia Carter, thank you for your question. You are the first to ask this important question :-)
We have very transparent pricing.
Our pricing policy is:
We must be at least 25% less expensive than our competitors. Often, we are 3–5x less expensive, for example, with our AI telephony.
We must cost less than independently vibe-coded solutions hosted across different servers.
Most importantly, AXL users must clearly make more money with us than without us.
All plans include the full AXL platform. They differ by included usage:
Free — $0/month: 500 contacts, 5 GB of storage, 5,000 emails, and 5,000 messages. No credit card or trial period.
Starter — $49/month: 5,000 contacts, 50 GB of storage, 15,000 emails, and 25,000 messages.
Growth — $149/month: 20,000 contacts, 150 GB of storage, 50,000 emails, and 75,000 messages.
Scale — $349/month: 50,000 contacts, 400 GB of storage, 120,000 emails, and 200,000 messages.
Pro — $699/month: 150,000 contacts, 1,000 GB of storage, 300,000 emails, and 500,000 messages.
You can see all the details and calculate your expected bill here: https://axl.tech/pricing
I recommend giving our pricing page to ChatGPT or Claude and asking it to summarize the pricing and compare AXL with your alternatives.
We are as open as possible. It is easy to move away from AXL, and we do not hold customer data hostage. We’d rather earn your loyalty by helping you make more money.
@dan_musato I'm sorry for pointing this out but "nothing is locked under free account until you reach the limits" was not true yesterday when I wanted to test your product - the screenshot is showing the automatic message I received as a reaction on my first and only one request. Not sure if you changed anything since then, I haven't checked it anymore.