Apple has officially unveiled a revamped Siri, now known as Siri AI.
It s a complete rebuild powered by Apple Intelligence, which includes personal context understanding, broad world knowledge, and onscreen awareness.
It can now search through your emails, messages, and photos to surface relevant information on demand.
Siri AI also features a dedicated app that syncs conversation history across all your devices through iCloud, so you can start a chat on your Mac and continue it on your iPhone. That sounds impressive on paper.
But here is the elephant in the room: ChatGPT and Gemini have been doing most of this for two years. Is Apple genuinely innovating, or is this just a very polished catch-up job dressed in premium marketing?
Hi everyone!
A lot of loyalty, ticketing, and venue apps end up doing one very small job: showing you a barcode when you need it. Wallet is usually a much nicer place for that, but making a proper Wallet pass has never been especially friendly.
Pass Designer is Apple’s visual tool for the issuer side of that problem. Pick a pass type, add images, fields, barcodes, and semantic tags, then see the iPhone and Apple Watch version update live using the same rendering as iOS and watchOS.
It validates the pass as you work and can generate backward-compatible structures for newer semantic passes too.
When you’re done, it exports a .pkpasstemplate. Building, signing, and distributing the actual passes still comes next.
Hopefully this means fewer apps whose main job is showing me a barcode😅
This feels like a useful addition for addition for business that want branded digital experiences without hiring a designer for every small update.
Love that the live preview uses the same rendering as iOS and watchOS, so what you design is genuinely what ships to the Wallet. That trust in the preview is what makes this so useful.