Building WorkZo AI taught me something I didn't expect.

Not every job seeker is my customer.

When I first launched, I thought every feature needed to work for everyone.

Then I started watching how people actually used the product.

Some users uploaded a resume, tried one feature, and left.

Others spent 20+ minutes practicing interviews, refining their CV, generating cover letters, and came back the next day.

The difference wasn't the product.

It was the problem they were trying to solve.

People who were casually browsing didn't stick around.

People with an interview next week? They explored everything.

That completely changed how I build.

Instead of asking:
"How do I get more users?"

I now ask:
"How do I make the experience unforgettable for the people who genuinely need this today?"

I'd rather have 100 users who come back every week than 10,000 signups that never return.

Retention is a better teacher than acquisition.

For fellow founders:
What metric taught you the biggest lesson about your product?