VURR - Decision strategist for founders

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Still going back and forth on a business decision? VURR helps you talk it through, work out what to do, and turn it into tasks for your calendar. The first 100 members pay $19/month while their subscription stays active. Launching 6 October.

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Hi Product Hunt, I'm Daniel. Kerttu and I build VURR in Tallinn. VURR exists because of a pattern I kept seeing in myself and in other founders: the hard part is rarely the work, it's the decision that has been circling for three weeks. Raise prices or not. Hire now or in January. Drop the client who pays well and eats half the week. You think about it every day and never actually decide. VURR is built for exactly that moment: 1. Sharpen. Talk it through, by text or voice. It asks what a good advisor would, and it pushes back when the reason you gave isn't the real one. It runs on Claude Opus with full thinking, because a shallow answer here is worse than none. 2. Lock. When you've decided, it locks the decision with a date. 3. Execute. It breaks the decision into small tasks with a countdown, and can find time for each one in your calendar. Over time you get a record: follow-through, time to act, and a read on how you actually decide. That read uses the Self Force Framework (sfframework.com): three forces, 27 types, taken from what you do, not from a quiz. For launch day I'm running a challenge: lock the one decision you keep avoiding, today, with a 30-day date. On 5 November VURR checks back, and I'll publish how many of them got done. The first 30 people who join can book 15 minutes with me to lock their decision live. Pricing: your first three decisions are free. After that it's $29/month. The first 100 founding members pay $19/month while their subscription stays active. I'd love your honest feedback, especially on the Sharpen conversation: where did it ask the right question, and where did it miss? I'm here all day and will answer every comment.