Hi Product Hunters! I’m Ross, Co-Founder and Product Owner at Visage. Seven years ago, my co-founders and I started Column Five, a content marketing agency that was one of the first to create infographics for brand marketing. Working closely with companies like Microsoft, Nike and Red Bull over the years, we’ve seen first-hand the challenges that even the best brands have producing great visual content at scale.
We built Visage to make the process simple for marketing teams to create on-brand graphics. A brand's designer can set up templates to share with their team, enabling others to use these designs for their own content. The brand's approved colors, fonts, logos and image library are encoded within the design editor to make sure their style stays consistent across all content the team creates. Team mates can share their designs with each other to get approvals or collaborate.
We’ve just released a new version of the product that allows a lot more design flexibility, and integrates with great content partners like Unsplash (stock images) and The Noun Project (icons). We’re stoked to share this with you all, and are looking forward to hearing your questions, feedback and ideas!
@rtcrooks Looks awesome. Would you say that this is similar to Canva but with brand temptlating and collaboration? What was your biggest lesson between Visage 1.0 and Visage 3.0?
Thanks @eytanbuchman! Good assessment - our editing functionality is similar to Canva, but the focus on marketing teams does make the branding and collaboration components much more important. We also plan to build additional features and integrate with other tools in the marketing stack to enable seamless ideation, design, distribution and analytics to make the process as seamless as possible.
Our biggest lessons were that marketers weren't totally equipped to do data journalism (our 2.0 focus), and needed more design flexibility to represent their brand and express their message.
Thanks, @salomebdx - I'd love to hear your feedback.
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Just got this and I can see why it will be preferable for content and online marketers vs. Canva. I hope nobody in my group sees this but we aren't the best at graphics so I'm always looking for a tool to make design easier, and better.
Looks spot on. Signing up now. I also like your pricing structure. Though I would like to suggest renaming "Individual" to "Plus 1" and allow 2 users. That would expose the collaborative functionality at your first price point increasing conversion to paid accounts. Just an idea. 😊
@bradmichelson thanks for taking a look. I'm the CEO/Cofounder of Visage, and work closely with our agency partners. I'd love to hear more about what you're looking for if you'd like to chat. Will connect via Twitter.
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Solid product. I feel like it would greatly benefit from Buffer integration.
@alwaysunday thanks a lot for your support, man! @ramtorn Thanks a lot for your kind words and checking out our progress!
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Use a lot of similar tools, looking forward to trying this. @rtcrooks you may have already answered this but is the main differentiation from the other free tools the ability to collaborate and style consistency?
@augustnoble Those are two big ones, August. We'll also be adding features to solve other challenges in the content creation process - like coming up with good ideas, sourcing information for your content, and distributing it effectively. We plan to do this through our own building and through integrations with other popular marketing products. With your experience using a lot of other tools, I'd love to hear your insight on what is still missing or challenging in your workflow.
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@rtcrooks I think you're definitely on the right path. There is basically no collaboration with the other tools and we have to save color schemes on separate documents for them. Making the process of collaboration seamless will be important. With outsourcing creative, we often struggle with the feedback loop with our freelancers. Streamlining the communication/feedback process will have a big impact on productivity.
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