How do you find real users when anyone can spin up a competing app in two days?

I spent last month cranking out a couple of quick apps using AI tools and honestly the easy part was getting the features to work. The painful part was realizing that having a live product means nothing if you don't know how to reach your target audience.

Since the barrier to building is basically gone, distribution feels like the only thing that actually matters anymore.

For anyone who bridged that gap what did your first month of actual outreach look like?