One of the core ideas in my book Unicorn Focus is that progress often comes not from what you do. It comes from what you decide not to do: features you don't ship, markets you don't enter, opportunities you walk away from. Curious to hear from other founders here: What was a decision that felt uncomfortable at the time, but proved right later?
The startup world celebrates "more": more products, more markets, more meetings. Successful founders typically do the opposite. They do less, but with focus. Drawing on decades of experience building companies and backing 10+ unicorns (including Miro, Deel, Turing, and PandaDoc), Unicorn Focus breaks down why most startups stall, what the best founders do differently, and how focus becomes a strategic advantage in the AI era.
