Juliano Franco Duarte

Why I Built Awla

My wife is a Spanish teacher.

Almost every day, she gives trial lessons on well-known platforms — lessons she doesn’t get paid for.

And still, she gets excited, because she knows it might be the moment she wins a new student.

That made me look closer at the process. And honestly, it’s full of friction:

→ Students must complete long, tedious sign-ups
→ They have to pay before even testing a class
→ The trial lesson payment never goes to the teacher
→ Platforms take high commissions on future lessons

In the end, something that should be simple — trying an online lesson — becomes a funnel full of barriers.


So I asked myself:

Why not create a place where the first lesson is truly simple, fast, and free?

And that’s how Awla was born.

I built Awla as a platform focused exclusively on free trial lessons.

For students:
→ quick sign-up
→ easy scheduling
→ no payment required to try

For teachers and consultants:
→ more visibility
→ real opportunities to convert new students
→ full autonomy to connect directly after the first class

No excessive commissions.
No unnecessary friction.

Just a simple bridge between people who want to learn and people who want to teach.

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