What’s your average response time to a new lead?
According to Harvard Business Review’s classic study “The Short Life of Online Sales Leads”, companies that try to contact a new lead within the first hour are nearly 7× more likely to qualify that lead than those that wait an hour longer and more than 60× more likely than those that wait 24 hours or more.
Yet the same study found that the average response time (among companies that even responded) was 42 hours.
That gap is wild.
Teams are spending heavily on ads and lead generation, but missing the “golden moment” when a potential customer is most focused.
So I’m curious — how fast does your team respond to new inbound leads?
Do you have any system or automation to make it faster?
Or is it still a manual process?
At Leadport AI, we’ve seen that connecting the right salesperson to a new lead in under 10 seconds can completely change the game — not just for speed, but for trust and conversion quality.
How do you handle timing in your sales process? 👇
Replies
minimalist phone: creating folders
It depends on whether the person is a good target audience. If it is not, it is better not to hear back at all.
If the person is the target audience, definitely within 12-hour time frame.
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@busmark_w_nika Just highlighted the very obvious filter that I missed, relevance.
@busmark_w_nika Totally agree, both relevance and timing matter. Speed is powerful, but when it’s paired with the right lead fit, the whole conversation changes. We’ve seen that when teams balance those two, conversion rates jump not just because they’re faster, but because they’re talking to the right people at the right moment.
minimalist phone: creating folders
@ardabur Exactly. With wrong sales people I am like: Please, do not contact my anymore :D
@busmark_w_nika Ahahahah, yes, you're right!
minimalist phone: creating folders
@ardabur 😂
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For us, a quick first reply (even if it’s automated) builds trust and keeps the convo warm. Ideally under 30 minutes. But personal follow-up always matters more than speed alone.
@sanskarix That’s a great balance, Sanskar, speed gets you in the door, but the personal follow-up is what actually builds the relationship. We’ve seen that when teams combine automation with genuine human touch, conversion rates rise and conversations feel much warmer.
We usually get about 15 to 20 new leads a day from our website and social pages. We always try to get back to people the same day because I know that first contact really matters. It’s really cool that Leadport AI can reach new leads in under 10 seconds. I’ll be following your updates and would love to see how we can integrate once you launch.