What's the biggest reason your Shopify store isn't converting?

Hey everyone! I'm Enrico, the founder of Frictionless.

I built this tool after analyzing Gymshark, SKIMS, Kylie Cosmetics, ASOS, and Nike — and finding the same psychological friction patterns in every store.

The most common culprits: unexpected shipping costs, missing trust signals, and forced account creation. All rooted in Behavioral Economics.

Curious — what's been your biggest conversion killer? And have you found anything that actually moved the needle?

Happy to run a free Frictionless analysis for anyone who shares their experience!