Hey everyone! I'm Enrico, the founder of Frictionless.
I built this tool after analyzing Gymshark, SKIMS, Kylie Cosmetics, ASOS, and Nike and finding the same psychological friction patterns in every store.
The most common culprits: unexpected shipping costs, missing trust signals, and forced account creation. All rooted in Behavioral Economics.
Curious what's been your biggest conversion killer? And have you found anything that actually moved the needle?
Frictionless analyzes your Shopify store through a Behavioral Economics lens and identifies the top 3 psychological friction points preventing customers from buying. Based on Kahneman, Cialdini, and Baymard Institute. Enter your URL, get a PDF report in 30 seconds. Already analyzed Gymshark, SKIMS, ASOS, Nike — all had CRITICAL friction points. No setup, no account needed. €39 per report.
