How are you using interactive or AMP emails today?

We’re seeing more interest in interactive email experiences booking meetings, capturing leads, and updating content directly inside the inbox. But practical tools for building and sending AMP emails are still limited.

For those running outbound or marketing campaigns:
• Are you using interactive or AMP emails today?
• What’s holding you back tooling, deliverability, client support, or complexity?
• Do you see AMP emails becoming mainstream, or staying niche?

Would love to hear real experiences and opinions from the community.