@acondurache Gumroad partnered with Twitter on this. Would be interesting to get their perspective. Would be nice if @shl would drop in and give his thoughts on it.
@eriktorenberg Product Hunt users are your prototypical early adopters who often give you that first chasm of users on your road to mass adoption. I'm willing to bet the demographics are some of the best on the web (socio-economic in terms of consumption). Would a maker (on a product that is being sold) be willing to give an exclusive offer + a percentage of the sale to PH for some type of promoted access to this community? Certainly. Would people on here be willing purchase directly in PH provided that offer is good and they know their data is secure? I would wager yes. It's a "win" for everyone involved.
@eriktorenberg Twitter will be an interesting test.. because it's usually been a distribution tool. So an affiliate model would on the surface be a better fit.
Not sure why brands want to give up the buying experience being taken over by another middle man.
Also peeps are used to using Twitter in a certain way.. we saw FB go down this road with gifts and such and never worked out. I wonder if there is a stigma with giving a large platform like Twitter/FB your CC info.
@BlendahTom Agreed. I think the concept may work better in an environment like PH because of intent. I'm actually here to discover new products. I would imagine the vast majority of people on Twitter are there for the "conversation" and stream of data. Getting updates about a new product is just an added bonus but not the primary reason for being on twitter. So it's not a natural transition to go into "shopping mode".
It's no surprise Twitter's moving further down the value chain (ad impression --> conversion) to the transaction itself. Other than the obvious and direct monetization opportunity, this gives Twitter valuable data to tune its targeting and better understand its users.
What people click on can be a good indication of what they're interested in but what they buy is a much higher signal.
I'm excited to see how media companies use this because Twitter is largely a news distribution channel for many. Can Twitter help publications and media companies monetize through microtransactions?
@rrhoover exactly. This could actually be really helpful for merchants. It often takes multiple "touch-points" (or impressions) before a consumer buys a product. Having a product you've been thinking about buying show up in your Twitter stream might be the final reminder you need to buy.
When I was at Ribbon, we built pretty much the same exact thing in April 2013. http://mashable.com/2013/04/10/r...
I still believe that commerce on Twitter is going to be a huge and I'm glad Twitter has finally gotten around to launching it themselves.
This is a big next step in the development of Twitter's Ads product, very exciting! What a nice background color and font choice for this video too, I wonder where the inspiration came from? ;)
Report
Twitter should sell its own merchandise. I want some stickers.
Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.
Report
Banking on the fine art of the impulse buy...nice....I launched a startup (short-lived in 2008) based on this concept...IMXpress... where users could order anything like pizza or coffee via a tweet or instant message... we were ahead of our time. :(
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