GPS & Geolocation Tracking

Most link shorteners offer IP-based Geolocation, which estimates a user's location based on their internet connection (usually accurate to the city or region level). GPS Tracking is a significant step up in precision.

How it works:

• Precision: While IP tracking tells you someone is in "New York," GPS tracking can pinpoint a location within a few meters.

• Consent-Driven: For privacy and legal reasons (like GDPR), GPS tracking is typically an opt-in feature. When a user clicks the link, they may see a browser prompt asking to share their location.

• Real-World Use Cases:

  • Local Events: Seeing exactly which corner of a stadium or convention center people are clicking from.

  • Retail/OOH: Measuring which specific physical billboard or flyer (via QR code) is driving traffic in a city.

  • Targeted Logistics: Ensuring a link was accessed at a specific job site or delivery point.