The Juggernaut - A premium publication for untold South Asian stories

Hi PH 👋🏾, I’m Snigdha, founder of The Juggernaut. 🤩What we do: We release one new story a weekday and tell the untold South Asian stories that you need to know — from the Subtle Curry Traits Facebook group to comedian Hari Kondabolu to the erasure of Freddie Mercury’s brownness. We charge less than $5/month and new subscribers get a free week trial and we have an awesome PH discount in the works. 🤔Why I built this: I didn't see myself in the news: I’m Indian-American and grew up in New York. Being Indian wasn't cool growing up. With more South Asians in the news today, I realized I didn’t know what was going on in the region or with its people around the world. There was no global, inclusive, well-reported publication for South Asians, the fastest growing US demographic and the largest diaspora. 🚀How I started: Every weekend, as my side hustle, I’d write a weekly email newsletter curating the best articles on South Asia(ns) with my thoughts on a pressing issue, from the Harvard affirmative action lawsuit to South Asian representation in Crazy Rich Asians. The newsletter grew to the thousands. After doing this for a few months, I realized I was craving coverage I wasn't seeing in other publications. That’s why I decided to start The Juggernaut with our own reported stories. 📰Media is difficult. People like free content. We launched behind a paywall because it allows us to pay writers well and quickly. Happy to answer any questions/comments and can't wait to hear what you think! 🙌🏾Snigdha

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Pros:

Great writing, great content

Cons:

An app pushing stories would be graet

A few sample headlines: Can Netflix Save Indian Television? Fighting to Make India's Cinemas Disability Friendly

Pros:

Interesting content in digestible sizes about a part of the world I didn't know much about, but always wanted to keep up with

Cons:

Have some version I can download easily (PDF? app?) to read offline while I'm on the Muni

Right amount of content

Pros:

The issues are current, the writing is on point and the design is crisp!

Cons:

What's not to like!

The Juggernaut lives up to its lofty name. It has quickly become my go-to source for South Asian news and stories and I eagerly await each new email. I very much look forward to the podcasts, videos, and everything else in the pipeline!

Worth paying for the quality, lack of ads and their desire to pay their contributors properly.

Pros:

Well written, insightful content about news people outside of mainstream news.

Cons:

App would be nice

Really great content—articles are well-written, on a wide variety of topics (though all relevant to the South Asian diaspora), and the perfect length to mean they're substantive but not so long that you have to save them to read later. There's one UX flaw that annoys me: whenever I click through to an article from an email and I'm not logged in, logging in takes me to the homepage and not the article I originally clicked through to. Would love a fix for this!

Read about it and the story behind on HN a few days ago. Good initiative @snigdha! Looking forward to reading/listening/watching sensible stories from South Asia.

I think this is a prototype for a lot of successful new media to come

Pros:

Fantastic editorial about stories I never see anywhere else!

Cons:

Just excited to see them expand coverage

Gives me solid content to feel aware of culture relevant to people around the world.

Pros:

Surprising really good content that I didn’t realize I would be interested in.

Cons:

I wish this came out sooner.