Templify AI - Powerful content editor for people who aren’t editors
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Templify is an all-in-one video, photo, and carousel editor for iPhone. With 1,200+ designer templates, it turns clips and photos into Reels, TikToks, YouTube Shorts, and collages in minutes, no timeline needed. Features include AI video editing, beat-synced transitions, auto captions, background removal, filters, and an AI Studio. Free to use, with an optional Pro subscription.
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Hey Product Hunt! I'm Yana, co-founder of Templify.
We first launched here in 2022 as an 8-person team in Ukraine, building through incredibly difficult circumstances with just 30 templates and 5 features. Today, Templify has 1M+ downloads, a 4.8 App Store rating, and 3M+ videos created. We're still bootstrapped.
Our mission hasn't changed: to give everyone the opportunity to grow in the creator economy, regardless of their skills or experience.
People want content that stands out, but most tools assume you already know how to edit: learn a timeline, navigate complicated panels, or switch between apps. We wanted anyone to be able to create, build an audience, and grow their business or personal brand without professional editing skills.
Now AI is changing how we create content. We believe the future isn't just about editing faster. It's about understanding who you are, what you're building, and helping you create content that works for you.
That's the vision behind Creator Brain, the intelligence we're building into Templify.
Here's what's new since our first launch:
• Brand Kit: Set up your colors, fonts, and logo once, then apply them to any template in seconds.
• Templify for Mac: Create and edit on desktop, too.
• Complete editing suite: Video, photo, and carousel editing in one app, with auto captions, background removal, voice enhancement, dual camera, and curated presets.
• 1,300+ templates: Inspiration to turn ideas into finished content.
• AI tools: AI templates, image and video generation.
• BeatSync: Automatically sync photos and videos to music.
And this is just the beginning.
Brand Kit is our first step toward Creator Brain, our vision for a personal AI Head of Content that understands your brand, helps you decide what to post, and turns ideas into ready-to-share content.
Because the future isn't just about creating more content. It's about standing out, growing your audience, and creating opportunities.
Templify is free to try on iPhone and Mac.
🎁 Special for the Product Hunt community: use code PRODUCTHUNT to get 50% off a 6-month Pro plan.
What's your biggest content creation challenge: finding ideas, editing, or staying consistent?
We'll be in the comments all day!
Congrats on the launch, guys! 🎉 I remember your first launch had like 30 templates. And now 1M+ downloads, still bootstrapped!
Brand Kit is what I needed. I keep redoing fonts and colors on every carousel because I forget what I used last time 😅 Can I use my own music, or am I stuck with whatever is in your library?
@kate_ramakaieva Thanks for your support! You can do both. You can upload your own audio from your device, or pick something from the built-in sound library inside the app. Whichever you choose, it works the same way with templates and Beat Sync, so you're not limited to our tracks.
@kate_ramakaieva haha the forgetting fonts thing happens to me all the time. that's pretty much why brand kit exists now, you set it once and stop guessing. and beat sync works with your own tracks too, not just ours. what do you post more, carousels or reels?
@vlad_popov3 Wow, great! Using carousels more often
My congrats!
I love the concept. How does Beat Sync work? Do I have to tap along and mark the beats myself?
@solomiia_nasimuk Thank you, great question! No, you don't have to mark anything. Once you add your music, the transitions follow the beat of the track, so the cuts land on the music on their own. It's one of those things that takes forever to do by hand in a regular editor, which is exactly why we built it in.
@solomiia_nasimuk also works with your own audio btw. you can even pull the sound from a video you saved, so if something's trending you can make a reel with it in a couple of minutes.
Hi PH! Vlad from the Templify marketing team here 👋
4 years ago I would've told you making a decent Reel takes an evening and a lot of swearing. Today it's a template, a few clips and BAM, done before my coffee gets cold. That's what we've been building for 1M+ people.
Not editors - founders, small shops, coaches, people who just want their stuff to look good and get back to work.
Questions about templates, Brand Kit or what's coming with Creator Brain - ask us anything here, I'll be around all day. Make content. Not excuses 🙌
Very handful tool for me, love it!
Do you plan launching on Android too?
@kauzovich_anastasiya Thanks you! Not yet, but Android is something we're planning. Right now Templify is available on iPhone, iPad and Mac. We'd rather launch it when it works as well as the iOS version than rush it out. But stay tuned!
@kauzovich_anastasiya, and android... let's just say we're working on something 👀👀 stay tuned!!
Congrats on the launch! Nice product.
What’s your plan to keep up with AI labs? Lately Claude models do awesome video editing out of the box, which I use.
@nikitaeverywhere, honestly great question, and yeah, AI is getting really good, no argument there 🙌 we don't see it as us vs AI though. we're not trying to build a smarter model, we're trying to make the fastest way for creators to go from raw footage to a reel that's ready to post
so our focus is the stuff that's hard to get from a prompt: templates made by real editors who actually know what performs, beat-sync that keeps up with sounds going viral every day, and getting a great result on the first try instead of after a few rounds of tweaking
@nikitaeverywhere Thank you! We actually use AI in Templify too, for AI templates and generation. But most of our users just don't want to write prompts. They want to open the app and have something ready to post. That's the direction we're going with Creator Brain, an app that knows your brand and helps you figure out what to post, not only how to edit it.
@vehsakam, With Pro you can export in 1080p and 4K, so it'll look sharp on YouTube and on bigger screens. The free plan exports in 720p, which works for quick social posts but not much more. If quality matters for what you're making, Pro is the way to go.
@vehsakam If it's for YouTube, try the Mac app too, editing on a bigger screen is just easier. And if you want to test 4K, the code PRODUCTHUNT gives 50% off a 6-month Pro plan today.
A friend of mine has her own manicure salon and runs social media - your product would definitely suit her!
Thanks, and good luck!
@maria_anosova, nail content is honestly perfect for templify, and we have tons of templates made just for beauty and nail stuff! before/after reels, close-ups of new designs, little transformation videos synced to a trending sound... it all looks so good with the right edit 😍
I can't believe I haven't heard about you guys before! I've seen a lot of creators outsource their editing to Claude, but IMHO the results don't look that great, and the copy-paste AI touch is too obvious. So I'm curious, how do you choose which templates are worthy of adding to the app, and what's the main difference between using Claude or other AI tools vs. using Templify?
P.S. brb gotta go be the 1 million and 1st download on your App Store 😁
P.P.S. good luck with the launch!
@viktoriia_kononenko hey hey! So honestly, every template we add is made by our team
and yeah, we totally get what you mean about the AI look. Plus with AI you kinda have to set everything up first and then go back and forth like 5 times asking it to "make it look better" lol. With templify you just upload your stuff and it looks good the first time. that's honestly what our users love most, it's just fast
also our beat-sync is kinda our baby 🙈 new sounds go viral literally every day, so you can make a reel to a trending sound in a few minutes and post it while it's still blowing up
Thanks so much for the support, it really means a lot right now 🥹 can't wait to see what you make!
@tetianai, thank you so much!! 🥹
no windows just yet, but we're definitely hearing you and writing it down 📝 right now templify works on iphone and mac, so if anyone on your team has a mac you can already try it there!
@tetianai Thanks! If you're used to CapCut, the main difference is there's no timeline to build. You pick a template, add your clips and it's mostly done. The iPhone app is free, so you could try it there for now.