Marketing has changed. Here's proof.

I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.

It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.

Meanwhile, my "here's what Starnus does" posts? Way less engagement.

This genuinely messed with my head. I'm sharing the actual X post below 👇

What I think happened:

People connected with me as a person first, got curious, checked my profile, found Starnus, and signed up. The algorithm rewards content people actually want to engage with, not content you want them to engage with.

The uncomfortable truth for founders:

Your best marketing post might have nothing to do with your product. The post that drives the most signups might be about rent prices in your city😅

I'm not saying stop talking about your product. But maybe the ratio should be 80% being a real human online, 20% product not the other way around.

Has anyone else experienced this? A random non-product post outperforming your actual launch content?