How are you making your brand more visible in AI search?

With people increasingly using AI assistants to discover products, I’ve been wondering how brands can make sure they’re actually being mentioned when potential customers ask AI for recommendations.

SEO helps you get discovered through search engines, but AI discovery seems to work differently — things like how clearly your brand is described, what information is available about it, and whether AI systems can understand and confidently recommend it.

I’ve been exploring SocialSpider AI’s approach to this and found the idea of checking your brand’s visibility in AI answers particularly interesting.

For founders and marketers here:

• Are you currently tracking how often AI mentions your brand?

• Have you changed your content strategy for AI discovery?

• What do you think matters most for getting recommended by AI?

Curious to hear what others are seeing as AI becomes another major discovery channel.